by Frank McDade | Applied Improvisation
Applied improvisation is a good time but it’s also good at reinforcing the skills you haven’t worked on in years or skills that you’re not too comfortable with brushing up on. Let’s talk about communication. We live our lives relying on it at work, at home, in...
by Frank McDade | Science of Play
Somehow over the years, the emphasis on play for adults has fallen to the wayside and I don’t know about you, I don’t want to be a dull boy. It’s not just about being dull though, it’s about losing the stimulants from play that you grew up with. Here are six...
by Frank McDade | Applied Improvisation, Storytelling and Innovation
Some years ago, I wrote this blog post for the Content Marketing Institute. I find it still relevant so I’m sharing it here, enjoy!. — With a culture so caught up on structure and editing, there is a pressing need to let loose; to let the mind speak and to...
by Frank McDade | Design Thinking, Storytelling and Innovation
In today’s blog we take a look into the book Gamestorming and deep inside our brains for some design thinking exercises that are great for marketing teams in their next design thinking workshop. Focusing on attributes of a persona This first exercise was created by...