So, your company has some strong marketing language and key points that must be hit in every piece of collateral. That sounds pretty boring. 🙁 The truth is, customers don’t care about your brand and they’ll only listen if there’s something in it for them.
If you want a two-way line of communication, you need to start thinking of ways to initiate it other than talking like a robot into a vacuum. So what should you content by like? Selfishly, I say funny, but in other words:
- Content should be relevant
- Content should be sticky
- Content should be helpful
- Content should be fresh
Your business might have what your customers look for but they need to find the connection. Below are examples of some great comedy videos for business where companies leverage humor, each with a distinct tone.
Squatty Potty
Squatty potty gets an additional shout-out due to how they incorporate humor not only into this video, but the brand as a whole. I sold Squatty Potty unicorn toys at my store for a while that pooped. Kids loved them, parents intrigued, though I am not sure if that toy sold any more Squatty Potties or not.
