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Design Thinking Exercises for Marketing Personas

Design Thinking Exercises for Marketing Personas

by Frank McDade | Design Thinking, Storytelling and Innovation

In today’s blog we take a look into the book Gamestorming and deep inside our brains for some design thinking exercises that are great for marketing teams in their next design thinking workshop. Focusing on attributes of a persona This first exercise was created by...
Toying Around with LEGO®: Serious Play, Toys for Adults

Toying Around with LEGO®: Serious Play, Toys for Adults

by Frank McDade | LEGO® SERIOUS PLAY®

“Ugh, i’m an adult, i’m not playing.” your inner dialogue may be saying. Or perhaps, your inner dialogue is elated at the thought of having fun.  I know mine is. Play for children is their way of learning whether they’re aware of it or not. For adults, our play is...
Improvising Helps Your Organization When Going Through Leadership Changes

Improvising Helps Your Organization When Going Through Leadership Changes

by Frank McDade | Applied Improvisation

Change happens and most of the time you can’t control the repercussions that it has on your team. Leadership changes can be both good and ugly so you need the right mindset to make your work life go on without a hitch. With improv comedy, change can happen at the drop...
5 Improv Comedy Quotes that Also Apply to Business

5 Improv Comedy Quotes that Also Apply to Business

by Frank McDade | Applied Improvisation

Depending on where people studied improv and who they’ve studied with, there are a number of phrases and quotes that are continuously reinforced. Lucky for you, the reader, we compiled 5 phrases that transcend all improv institutions. Even more lucky for you,...

Cool Open Space Workplaces Good for Collaboration

by Frank McDade | Team Building and Collaboration

Great collaboration doesn’t just require your team and a solid program, the space that it’s held in makes all of the difference! Here are some photos of really effective collaboration spaces in offices that have things such as modular pieces, whiteboards,...
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My Play Methods

  • Improv Comedy
  • LEGO Serious Play
  • Mindfulness Toys
  • Playmobil Pro
  • Design Thinking
  • Dreamboard Designs

Wonder Makers

  • Muppet Personality Matrix
  • Playhouse Collaboration Loop
  • Lamb Chop Empathy Cards

Googly Moogly helps people and teams use play to work smarter, connect better, and have more fun along the way.

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